Context
Today, approximately zero percent of GoodDollar's traffic is UTM-tagged. Campaign links from social, email, partners, and Telegram carry no attribution parameters -- making it impossible to measure which campaigns drive user actions. The data team diagnosed this when investigating Amplitude's attribution reports (Jun 2026): the system captures UTMs fine, there are simply none to capture.
Goal
Establish an org-wide UTM naming convention and tooling so any team member can generate properly tagged links, enabling campaign performance measurement across all GoodDollar initiatives.
Scope
Current Status
Standard defined and builder tool shipped (PR #38). Meri indicated no urgency for immediate adoption -- a walkthrough call will be scheduled. The convention also serves as the attribution foundation for Antseed and Superfluid tracking.
Value
Unlocks campaign attribution for the entire organization. Without this, growth efforts are unmeasured -- with it, every campaign link tells you what worked and what didn't.
Context
Today, approximately zero percent of GoodDollar's traffic is UTM-tagged. Campaign links from social, email, partners, and Telegram carry no attribution parameters -- making it impossible to measure which campaigns drive user actions. The data team diagnosed this when investigating Amplitude's attribution reports (Jun 2026): the system captures UTMs fine, there are simply none to capture.
Goal
Establish an org-wide UTM naming convention and tooling so any team member can generate properly tagged links, enabling campaign performance measurement across all GoodDollar initiatives.
Scope
Current Status
Standard defined and builder tool shipped (PR #38). Meri indicated no urgency for immediate adoption -- a walkthrough call will be scheduled. The convention also serves as the attribution foundation for Antseed and Superfluid tracking.
Value
Unlocks campaign attribution for the entire organization. Without this, growth efforts are unmeasured -- with it, every campaign link tells you what worked and what didn't.