Payload CMS Plugins

Open-source Payload CMS plugins for A/B testing, analytics, SEO, presets, comments, AI translation, and scheduled publishing. Drop one into an existing project, or start from Ideal CMS - the full starter at apps/cms, pre-wired on Payload 3 + Next.js 16 + Postgres.

About the Ideal CMS Project

Headless CMS SaaS gets expensive fast - you pay per seat, per language, per request, and hit limits as you grow. Ideal CMS is a self-hosted alternative: Payload as the foundation, extended with the plugins in this repo, plus the boilerplate every project needs - a block-based page builder, locale-scoped semantic search, SSO, deployment config. No license, no vendor lock-in. Use one plugin standalone, or the whole starter - same code either way.

Quick Start

Scaffold the Ideal CMS starter into a standalone repo:

npx create-ideal-cms new-cms-project

Interactive prompts collect a project name, brand color, Postgres URL, and optional OpenAI / Vercel Blob tokens. The scaffolder copies apps/cms, installs dependencies, and initializes git.

To add an individual plugin to an existing Payload project, see the install command under each plugin below. To try the plugins locally first, see Run Demo Locally.

Packages Overview

Package	Version	Description
@focus-reactive/payload-plugin-ab		A/B testing plugin — page variants, middleware, analytics adapters
@focus-reactive/payload-plugin-analytics		Analytics plugin — GA4 dashboard in the admin, client tracking, optional A/B tab
@focus-reactive/payload-plugin-seo		SEO plugin — live Yoast analysis in the editor, SERP preview, zero DB fields
@focus-reactive/payload-plugin-presets		Presets plugin — save and apply reusable block configurations
@focus-reactive/payload-plugin-comments		Comments plugin — inline field comments, mentions, annotations, and collaboration
@focus-reactive/payload-plugin-translator		AI translation plugin — one-click translations on top of Payload's localization
@focus-reactive/payload-plugin-scheduling		Schedule publication plugin — schedule documents to publish at a future date

A/B Testing Plugin for Payload CMS

a-b-testing.mp4

Native experiments with a dynamic percentage of traffic going to each content variant. Control everything from the same page you're working on — page variants, middleware, and analytics adapters included.

npm install @focus-reactive/payload-plugin-ab
yarn add @focus-reactive/payload-plugin-ab
pnpm add @focus-reactive/payload-plugin-ab
bun add @focus-reactive/payload-plugin-ab

• Package: @focus-reactive/payload-plugin-ab
• 

Analytics Plugin for Payload CMS

payload-plugin-analytics-video-preview.1.mp4

A full GA4-backed analytics dashboard right inside the Payload admin — KPIs, traffic, top pages/sources/events, devices, geography, sessions, journeys, and lead-action conversions. GA4 stays the source of truth (nothing touches your database), and a tiny client tracking layer fires page views and conversion events for you. Includes an optional A/B analytics tab that pairs with the A/B testing plugin.

npm install @focus-reactive/payload-plugin-analytics
yarn add @focus-reactive/payload-plugin-analytics
pnpm add @focus-reactive/payload-plugin-analytics
bun add @focus-reactive/payload-plugin-analytics

• Package: @focus-reactive/payload-plugin-analytics
• 

SEO Plugin for Payload CMS

seo-analytics-preview.mp4

Real-time SEO analysis right inside the document editor, powered by Yoast. A button in the editor toolbar opens a drawer that reads your unsaved form values and runs the full Yoast engine in the browser — keyphrase optimization, on-page checks, readability, inclusive language, content vitals, and a live Google SERP preview. Nothing touches your database: zero new fields, collections, or globals.

npm install @focus-reactive/payload-plugin-seo
yarn add @focus-reactive/payload-plugin-seo
pnpm add @focus-reactive/payload-plugin-seo
bun add @focus-reactive/payload-plugin-seo

• Package: @focus-reactive/payload-plugin-seo
• 

Presets Plugin for Payload CMS

Multiple pre-configured block configurations you can use to build up your pages. It's like having multiple versions of default values — because content teams prefer editing over creating from scratch.

npm install @focus-reactive/payload-plugin-presets
yarn add @focus-reactive/payload-plugin-presets
pnpm add @focus-reactive/payload-plugin-presets
bun add @focus-reactive/payload-plugin-presets

• Package: @focus-reactive/payload-plugin-presets
• 

Comments Plugin for Payload CMS

comments.mp4

A way to collaborate inside the CMS. Inline field comments, mentions, annotations — helpful for both the content team and developers, letting everyone leave feedback directly inside the admin.

npm install @focus-reactive/payload-plugin-comments
yarn add @focus-reactive/payload-plugin-comments
pnpm add @focus-reactive/payload-plugin-comments
bun add @focus-reactive/payload-plugin-comments

• Package: @focus-reactive/payload-plugin-comments
• 

AI Translation Plugin for Payload CMS

Payload already has a localization plugin, so we built a plugin to do AI translations on top of it — fill in every localized field with one click. Pluggable providers (OpenAI included), bulk translation from list view, and full Lexical rich-text support.

npm install @focus-reactive/payload-plugin-translator
yarn add @focus-reactive/payload-plugin-translator
pnpm add @focus-reactive/payload-plugin-translator
bun add @focus-reactive/payload-plugin-translator

• Package: @focus-reactive/payload-plugin-translator
• 

Scheduled Publishing Plugin for Payload CMS

publish-scheduling.mp4

Payload CMS natively supports scheduled publishing, but not for serverless platforms like Vercel. Since that's where we deploy most of our projects, we built a plugin that makes it work.

npm install @focus-reactive/payload-plugin-scheduling
yarn add @focus-reactive/payload-plugin-scheduling
pnpm add @focus-reactive/payload-plugin-scheduling
bun add @focus-reactive/payload-plugin-scheduling

• Package: @focus-reactive/payload-plugin-scheduling
• 

Run Demo Locally

This repo ships two ready-to-run Payload apps:

• apps/dev — minimal sandbox with every plugin wired up, backed by SQLite. Use this to try the plugins or hack on them.
• apps/cms — full Ideal CMS starter on Postgres (block-based page builder, SSO, semantic search, AI translations). See apps/cms/README.md for setup, or scaffold a standalone copy with npx create-ideal-cms.

The steps below cover the apps/dev sandbox.

Prerequisites

• Bun installed
• Node.js ^18.20.2 or >=20.9.0

Steps

1. Clone the repository

   git clone https://github.com/focusreactive/payload-plugins.git
   cd payload-plugins

2. Install dependencies

   bun install

3. Configure environment variables

   Create apps/dev/.env with the required values:

   cat > apps/dev/.env <<EOF
   DATABASE_URL=file:./dev.db
   PAYLOAD_SECRET=replace-me-with-any-random-string
   EOF

4. Start the dev server

   bun run dev

5. Open the admin panel

   Visit http://localhost:4040/admin and create your first admin user. Every plugin in this repo will be loaded and ready to try.

Contributing

Let's grow the Payload CMS ecosystem together. Issues, discussions, and PRs are all welcome.

About

Built and maintained by FocusReactive, a headless CMS and eCommerce engineering agency. We build on Payload for clients and ship what we needed on those projects back here - see Ideal CMS for the full picture, or talk to us about a Payload build or migration.

Maintainers

Maintained by FocusReactive. @ChiefCreator and @SearheiParkhamchuk are the main maintainers; @dogfrogfog is a secondary maintainer. See CODEOWNERS for reviewers on pull requests.

License

MIT